In one word: It depends.
The German market is highly saturated. In order for a new product to stand out, a strong USP is needed. Your reception by the German market therefore strongly depends on how much surplus value (read: novelty factor, level of innovaton etc) your product or service offers.
Surplus value in Germany is heavily flanked by nation-based pigeon holing. While high-tech and internet-related products are generally well-received, it would be harder to market them, if they hailed from a country that is not extensively linked to that area. France may serve as an example here.
Vice versa, it would be just as hard to market something outside of classic French expertise (fashion, culture, cuisine etc) when the product would hail from an “untypical” area for that expertise such as, say, Scandinavia.
One can definitely refer to such a mindset as “conservative” or even judgmental. This, however, does not change the fact that it is a serious factor in seeing good results for Germany. The overall German market is highly conservative and accepts novelty with hesitation, if at all.
The obvious upside is that if the right tone is hit, a strong market entry can be achieved rather easily. This is where we, the team of SustSeo, come into play.