EFFIZIENZ AND REDLICHKEIT.
Enter German Business Culture
Nowhere else do cultural factors play more into business practices than in Germany. Just like Germany as a whole German business culture embraces precision and reliability. Perhaps it is in the field of business where these classic German virtues are hold more dearly the most.
When Germans do business they seek to ceate a long-lasting relationship based on trust. This is where their renowned seriousness comes from. The German mindset follows the universal rule that disregarding the trust-factor and going for low-cost solutions will have you pay twice. These are traits that have been cherished for centuries:
Business demands gravity and rigour,
life demands caprice